Guide Every User,
Every Step of the Way
Groom uses AI to deliver smart, code-free onboarding that boosts conversions, slashes churn, and scales with your SaaS.
Trusted by forward-thinking
and innovative startups
From infrastructure to B2B software, Groom
is already helping teams scale smarter.
What is Groom?
Made for African
Software. Powered by
Global AI
When someone lands on your software for the first time, they're on their own. No guide. No help. Just a screen full of features they don't know how to use yet. That's where most SaaS products lose leads.
Groom sits invisibly inside your product and watches how your users move. The moment someone hesitates, gets stuck, or starts going in circles. Groom steps in. It shows them exactly what to do, in plain language and/or with a second cursor, right where they need it. Like having a knowledgeable guide available for every single user, at every moment, automatically.
No extra code from your team. No generic pop-ups. Just users who understand your product and stay. Built in Africa. Designed for the world.
User-centered,
AI powered
African-first,
Globally ready
LLM-powered,
Real-Time analytics
Seamless integration across
modern web platforms
What Onboarding looks likebefore and after Groom
Every metric you care about; retention, activation, satisfaction moves in one direction when users are properly guided.
Users are on their own
No guidance. No context. No second chances. Users land on your product, get confused, and quietly leave and you never know exactly where or why.
"I didn't know what to do next, so i just left"
• Typical unguided user
Every user has a guide
Groom watches, detects, and steps in at exactly the right moment. Users move forward with confidence and your metrics show it immediately.
"It's like someone was walking me through it the whole time"
• Typical unguided user
How Groom Works
Plug once. Train once. Guide always.
Plug Groom into Your Product
Connect Groom to your existing web or SaaS platforms with a simple integration. No complex setup. No bloated onboarding.
"Just a few lines of code, and Groom becomes part of your product."
Train Groom Once
Guide Groom through your app's flows once. Introduce it to your product logic, screens, and goals. It learns everything it needs to know just once.
"Think of it as onboarding a smart assistant that never forgets."
Groom Detects User Confusion in Real-Time
Once live, Groom continuously watches user behavior (hesitations, repeated clicks, time spent on a section) and smartly detects confusion or drop-off moments.
"No more guessing where users get stuck. Groom sees it in real time."
AI-Guided Interventions
At moments of user struggle, Groom steps in with contextual help, tooltips, walkthroughs, quick answers, and prompts that nudge users in the right direction.
"Like a proactive co-pilot for your users, always showing up at the right time."
In-App Coaching & Success Paths
Groom doesn't just help once. It coaches users toward completing tasks and achieving product success. From onboarding to advanced flows, every step is covered.
"Groom guides each user differently, based on their journey and behavior."
Insightful User Understanding Analytics
See exactly where users struggle, drop off, or succeed, with data-backed insights. Groom helps you improve product UX and prioritize features that matter.
"Behind every action Groom takes is data you can act on."
"Train Groom once. From there, it's your software's invisible guide. Always active, always helpful."
The Tools Your Users Needto never get lost again
Four capabilities working together, quietly, inside your product so every user finds their way.
01
Your Users Never FeelLost Again
Groom reads exactly where your user is; which screen, which action, how long they've been stuck and steps in with guidance that feels like it was written just for them. Not a generic tooltip. Contextual help, at the exact moment it's needed.
"Every user. Every screen. Feel guided."
02
See Exactly Where YouLose Them
Most founders guess at where users drop off. Groom shows you. The Adoption Funnel tracks every step from first visit to full activation with precise drop-off percentages at each stage so you know exactly where to fix.
"Stop guessing, Start Knowing."
03
Know What To Fix BeforeUsers Complain
Groom's AI engine doesn't just report what happened; it tells you what to do about it. Every week, it surfaces your highest-priority onboarding blockers with specific, actionable recommendations ranked by impact.
"Priortised fixes. Delivered automatically."
04
Live In Minutes,Not Sprints
No engineers pulled off their roadmap. No complex integration project. Groom connects with a lightweight script and a one-time training session your team can run themselves. You focus on your product. Groom handles the rest.
"One script. One session. Ready."
Simple Pricing That Grows With You
From solo builders to scaleups, Groom adapts to your needs.
Starter
Ideal for solo founders, MVPs & early-stage teams.
1 Product Integration- SDK Key Management
- Integration Health Monitoring
- Core Analytics (Events & Sessions)
- Up to 3 seats for your team
Growth
For fast-growing teams building at scale.
- Up to 5 Product Integrations
- Advanced AI Recommendations
- Full Analytics Dashboard
- In-App Guidance Customization
- Up to 10 seats for your team
Enterprise
We'll tailor Groom to fit your product's growth needs.
- Unlimited Product Integrations
- API Access & Custom Workflows
- Dedicated Account Manager
- SLA & Enterprise Onboarding
- Unlimited team seats
Need help choosing a plan?
We'll help you find what fits.
Built by people who felt
the problem firsthand.
Join the minds reimagining how users
experience software.
We're a small, focused team of designers, engineers, and product thinkers from Africa who got tired of watching great software lose great users to bad onboarding. Groom is our answer to that. We're growing. If you build things that matter, let's talk.
Ready to see Groom in action?
Book a 30-minute demo. No sales pitch. No pressure. Just the product, live.